App Comparison: Mobile App Competitor Analysis by Downloads, Revenue & Rankings
Bring multiple apps into one App Comparison dashboard for mobile app competitor analysis instead of working across disconnected platform views and spreadsheets. Compare estimated downloads, estimated revenue, and Top Free, Top Paid, and Top Grossing ranking trends across the Apple App Store and Google Play. Switch between aggregate results for your selected markets and country-level views, then compare time periods to identify performance inflection points and investigate the events that may have coincided with them.
7M+ apps · 40+ markets · App Store + Google Play
Compare apps
Select apps to compare performance across markets, stores and key metrics. Find more competitors with Advanced App Search.
Why Use Appark for Mobile App Competitor Analysis?
- Analyze estimated performance alongside store ranking trends across both stores：Use the Metric menu to switch among five dimensions: Estimated Downloads, Estimated Revenue, Top Free Ranking, Top Paid Ranking, and Top Grossing Ranking. Parent rows can aggregate download and revenue estimates across the Apple App Store and Google Play. Expand a row to view store-level estimates and each store’s separate ranking positions, which are never combined or averaged across stores. Together, these views help you assess whether estimated downloads and revenue moved in the same direction.
- Compare two time periods side by side and review performance around key events：Turn on Compare Time Periods and select Previous Period, which uses the immediately preceding period of equal length, or choose a Custom Period. The chart uses a solid line for the observation period and a dashed line for the comparison period. The table calculates absolute change, percentage change, and rank change, eliminating the need for manual calculations.
- Switch between selected-market totals and country-level detail：Use Geographic View to move between Aggregate and By Country. Aggregate shows combined results for the countries and regions currently selected, while By Country separates each market into its own chart series and table row. This helps identify whether a change appears across the selected markets or is concentrated in a specific country.
- Compare up to 50 apps and analyze portfolio strategy：Depending on your plan, add between 3 and 50 apps to the same dashboard. Compare major competitors side by side or add multiple apps attributed to the same publisher to examine estimated downloads, estimated revenue, and store-specific ranking performance across markets.
How to Start an App Comparison
01
Select Competing Apps and Establish a Consistent Comparison Basis
- Add target apps: Search for apps by name using the field at the top of the dashboard. You can also add multiple apps from Advanced App Search or Downloads & Revenue Rankings directly to App Comparison. Depending on your plan, you can compare 3–50 apps at once.
- Set the target market and store: Select the same country or region, store type (Apple App Store or Google Play), and category for the apps being compared. Consistent filters improve comparability and reduce differences caused by market scope.
02
Switch Metrics and Analyze Competitive Trends Across Dimensions
- Cross-check multiple metrics: Use the Metric menu to switch between scale metrics, including Estimated Downloads and Estimated Revenue, and store ranking metrics, including Top Free, Top Paid, and Top Grossing. Compare download estimates, revenue estimates, and store-specific ranking trends to assess whether estimated downloads and revenue moved in the same direction.
- Break results down by country: Use Geographic View in the lower-right corner of the chart to switch between Aggregate and By Country. Determine whether a change is broadly visible across the selected markets or concentrated in a specific international market.
03
Compare Time Periods and Review Changes Around Inflection Points
- Compare trends across two periods: Select Compare Time Periods in the lower-left corner, then choose Previous Period for the immediately preceding period of equal length or Custom Period for another baseline, such as a corresponding prior-year period or a specific release or promotion window. The chart displays the observation period as a solid line and the comparison period as a dashed line.
- Review changes in the comparison table: The table calculates changes in estimated downloads, estimated revenue, percentage change, and movement in store ranking positions across the selected periods. Expand an app using the arrow on the left to review separate Apple App Store and Google Play data and assess which store contributed more to the observed change.
04
Open App Details and Add Relevant Competitors to Ongoing Monitoring
- Review releases and store listing creatives: Click an app name in the table to open its app details page. Review version history, app icon changes, and store listing screenshots from periods with unusual increases or decreases, then investigate whether those events may have been associated with the observed shift.
- Connect comparison with ongoing monitoring: Add a relevant competitor to Monitoring from the top of its app details page. Use the daily email digest and Event Details to track supported release, metadata, app icon, and store listing screenshot changes after the initial comparison.
Feature Specifications and Comparison Methodology
Appark continuously monitors publicly available Apple App Store and Google Play data across more than 40 major countries and regions. Download and revenue estimates are generated using Appark’s proprietary data models:
- Metric definitions and supported dimensions:
- Cross-store aggregation and store-level breakdown: Parent rows in the dashboard and table show the combined estimates for an app across the Apple App Store and Google Play. Expanding a row displays store-specific estimated downloads, estimated revenue, and the corresponding store’s Top Free, Top Paid, and Top Grossing ranking positions. Only additive metrics, such as estimated downloads and estimated revenue, are aggregated across stores; ranking positions remain store-specific.
- Store rankings: Top Free, Top Paid, and Top Grossing show an app’s position in the corresponding category chart for each store, making it easier to review movement in store ranking positions over time.
- Dashboard capacity and historical coverage:
- Starter: Compare up to 3 apps and access 3 months of historical data.
- Pro: Compare up to 20 apps and access 12 months of historical data.
- Max: Compare up to 50 apps and access all historical data currently available in Appark.