Stay on top of competitor dynamics

Competition in the gaming space is fierce. We add mobile games in the same genre to our monitoring list to track their daily downloads, revenue, and update cadence. Last year, a new game climbed the charts in its first week; we quickly received alerts about its ranking movement and rising revenue and immediately adjusted our user acquisition strategy to intercept their audience. The monitoring list is like having an extra pair of eyes to watch the market.

Our team has limited manpower and can't watch dozens of competitors every day. The monitoring list pulls in similar apps so we can see revenue fluctuations, update cadence and rating changes at a glance. When a competitor suddenly dropped their price, we were alerted the same day and immediately updated our promotional copy to avoid to prevent user churn.

I mainly handle marketing, and my biggest fear is realizing we're behind only when users complain "others have already released this feature" in the comments. After using the monitoring list, I'm automatically notified of ranking changes and version updates. For example, if I see a rising app repeatedly break into the top 10, I can immediately flag it to the team and prepare a differentiated marketing strategy.

Competition in the gaming space is fierce. We add mobile games in the same genre to our monitoring list to track their daily downloads, revenue, and update cadence. Last year, a new game climbed the charts in its first week; we quickly received alerts about its ranking movement and rising revenue and immediately adjusted our user acquisition strategy to intercept their audience. The monitoring list is like having an extra pair of eyes to watch the market.