Top 10 Moblie Games in App Store (October 2025 Update)
The mobile gaming market continued its strong momentum in October 2025, with hyper-casual hits, long-standing franchises, and new genre leaders all competing for user attention. According to Appark’s global App Store download rankings for October 2025, several familiar titles maintained their dominance, while a few fast-growing games climbed into the top 10 with impressive month-over-month gains.
Below is a detailed breakdown of the Top 10 Most Downloaded Games in the App Store (Worldwide), along with insights into their performance and what’s driving user growth.
Global App Store Download Rankings for October 2025
GAME #1- Clash Royale
Clash Royale, developed by Supercell, remains a powerhouse in mobile strategy games. It combines real-time duels, card-collection mechanics, and frequent season updates to keep its competitive community engaged.
- OCTOBER 2025 DOWNLOADS: 7.1M
- GAME CATEGORY: Action
- GAME SELLER: Supercell
- AVERAGE APP RATING: 4.7 stars
- CHANGE: -1.3%
Why It’s Number One: Its consistent content refreshes (new cards, arenas, seasonal rewards), strong esports appeal, and loyal user base help maintain high download volumes. This kind of longevity reflects a mature UA strategy + evergreen IP strength.
GAME #2- Block Blast!
Block Blast! is a low-barrier, highly addictive puzzle game where players clear blocks in fast-paced stages.
- OCTOBER 2025 DOWNLOADS: 5.1M
- GAME CATEGORY: Puzzle
- GAME SELLER: Hungry Studio
- AVERAGE APP RATING: 4.8 stars
- CHANGE: +5.7%
Growth Factors: Hyper-casual games like this thrive on viral sharing and ad-based UA. Its simplicity makes it extremely accessible, and short session gameplay is perfect for broad demographics. Likely benefiting from short video ads (e.g., TikToks) and lightweight onboarding.
GAME #3- Roblox
Roblox is not just a game—it’s a platform that lets players create, share, and play experiences made by other users, spanning genres from simulations to role-playing.
- OCTOBER 2025 DOWNLOADS: 5M
- GAME CATEGORY: Action
- GAME SELLER: Roblox Corporation
- AVERAGE APP RATING: 4.5 stars
- CHANGE: -14.9%
Key Strength: The user-generated content (UGC) model is at the heart of Roblox’s long-term growth. Players not only consume but also build, which fuels retention, virality, and a self-sustaining ecosystem.
GAME #4- Valorant Mobile, CN
This is the Chinese mobile variant of Valorant, a tactical shooter known for its precise gunplay and agent-based mechanics.
- OCTOBER 2025 DOWNLOADS: 4.1M
- GAME CATEGORY: FPS
- GAME SELLER: Shenzhen Tencent Tianyou Technology Ltd
- AVERAGE APP RATING: 3.8 stars
- CHANGE: --
Market Power: Backed by Tencent and riding on the global Valorant brand, this game leverages IP power, competitive gameplay, and localized marketing in China to maintain strong download numbers.
GAME #5- Subway Surfers
Subway Surfers is a classic endless runner where players dodge trains, collect coins, and unlock characters while traversing colorful cityscapes.
- OCTOBER 2025 DOWNLOADS: 4M
- GAME CATEGORY: Endless Runner / Casual
- GAME SELLER: Sybo Games ApS
- AVERAGE APP RATING: 4.6 stars
- CHANGE: -3%
Sustained Popularity: Despite being around for many years, regular “World Tour” themes, events, and nostalgic brand recognition keep it relevant and widely downloaded.
GAME #6- Delta Operation, CN
Delta Operation delivers tactical action with mission-based gameplay, strategic gunfights, and squad-based mechanics.
- OCTOBER 2025 DOWNLOADS: 3M
- GAME CATEGORY: Tactical Shooter / Action
- GAME SELLER: Shenzhen Tencent Tianyou Technology Ltd
- AVERAGE APP RATING: 4.6 stars
- CHANGE: --
Why It’s Growing: It appeals to more core and mid-core shooter fans by offering more depth than casual gun games. Its competitive missions and potential social or clan features help maintain engagement and drive UA.
GAME #7- Township
Township blends farm simulation with city building: players grow crops, build a town, and trade goods with others.
- OCTOBER 2025 DOWNLOADS: 2.9M
- GAME CATEGORY: Tactical Shooter / Action
- GAME SELLER: Playrix
- AVERAGE APP RATING: 4.8 stars
- CHANGE: -5.5%
Retention Strategy: Long-term engagement comes from cooperative elements (trade, town growth), regular events, and a balance between casual and strategic play that keeps both relaxed and committed players.
GAME #8- Royal Kingdom
Royal Kingdom is a strategy game where players build castles, manage resources, and wage wars or alliances with other kingdoms.
- OCTOBER 2025 DOWNLOADS: 2.1M
- GAME CATEGORY: Tactical Shooter / Action
- GAME SELLER: Dream Games
- AVERAGE APP RATING: 4.6 stars
- CHANGE: +3.6%
Growth Mechanisms: Its appeal lies in combining strategic decisions with visually rich design. Regular content drops (e.g., events, new buildings), plus social or guild mechanics, make it attractive for both new and competitive players.
GAME #9- 8 Ball Pool
8 Ball Pool from Miniclip is a global multiplayer billiards game where players can challenge friends or strangers in 1-on-1 matches.
- OCTOBER 2025 DOWNLOADS: 2M
- GAME CATEGORY: Sports / Multiplayer Skill Game
- GAME SELLER: Miniclip.com
- AVERAGE APP RATING: 4.7 stars
- CHANGE: +2.3%
Why It Ranks High: It’s skill-based yet casual, making it appealing to a wide audience. Real-time multiplayer, leaderboard competition, and frequent tournaments drive both engagement and new downloads.
GAME #10- Hole.io
Hole.io, players control a black hole that “eats” everything in its path — and grows bigger to dominate the map.
- OCTOBER 2025 DOWNLOADS: 2M
- GAME CATEGORY: Hyper-casual / Arcade
- GAME SELLER: Voodoo
- AVERAGE APP RATING: 4.5 stars
- CHANGE: +0.1%
Viral Appeal: Its simple gameplay loop, fast matches, and highly shareable mechanics (e.g., “how big can you grow?”) make it a perfect candidate for viral user acquisition and repeat play.
Key Market Insights & Trends
Classic IP + Brand Power Still Dominant
Long-standing games like Clash Royale andSubway Surfers continue to dominate thanks to strong brand equity, regular content updates, and well-established UA engines.
Hyper-Casual Remains a Major Driver
Games likeBlock Blast! and Hole.io underscore the dominance of hyper-casual in global growth. Their low friction, short play sessions, and high virality make them ideal for UA campaigns, especially via video ads or social platforms.
Strategy & Tactical Games Are Highly Competitive
Tactical shooters (Valorant Mobile, Delta Operation) and strategy / city-builders (Royal Kingdom) show that more “core” gameplay can still scale massively when combined with competitive features and live events.
UGC Is a Long-Term Winner
Roblox illustrates how user-generated content can transform a game into a platform. When players build content themselves, retention and virality greatly increase.
Regional Powerhouses Matter
Some of the top games (like Valorant Mobile CN) are deeply rooted in specific regional markets but benefit from global IP. Regional publishers (e.g., Tencent) can strongly influence global rankings through both UA and local marketing.
Conclusion
The October 2025 App Store top-downloaded games illustrate a mature yet dynamic mobile gaming landscape: legacy IPs like Clash Royale, viral hyper-casual hits, competitive tactical shooters, and UGC-powered platforms all thrive simultaneously. What unites them is a savvy, data-driven growth strategy—precisely the kind of mindset that SplitMetrics champions through its A/B testing framework.
For game developers and UA professionals, the key lessons are clear: test creatively, optimize continuously, and leverage both global and regional market dynamics. By doing so, you can tap into the high-growth strategies that drive downloads, retention, and long-term success.
Drive real growth for your mobile game — whether you’re developing a hyper-casual gem, a strategic shooter, or a UGC-driven platform, you need the right UA playbook and data-driven testing. Want to scale smarter? Use Appark now — let’s turn insights from top-chart analysis into your next growth strategy.