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JoyceChen

App data analyst and growth strategist, experienced in marketing optimization and industry insights. I help developers turn analytics into actionable growth and uncover market opportunities.

Last updated at January 4, 2026

InShot vs CapCut (2026): Revenue, Ratings, and True Cost Analysis

As we step into 2026, the battle for mobile video editing supremacy has evolved. Most reviews will tell you about filters and transitions, but they miss the most critical factors: Hidden costs, real user satisfaction ratings, and long-term viability.

Is CapCut really worth 3x the price of InShot? Why do users rate InShot significantly higher despite CapCut's TikTok fame?

At Appark, we dig deeper. We analyzed the raw data from late 2024 through 2025 to give you the definitive answer.

The 30-Day Financial Snapshot

First, let's look at the sheer scale of the market leader. We pulled the "Last 30 Days" data for CapCut to see how the giant is performing right now:

CapCut monthly revenue and downloads overview

  • CapCut Revenue (30 Days): ~$52.9 Million
  • CapCut Downloads (30 Days): ~40.6 Million

These numbers confirm CapCut as an economic powerhouse. However, revenue isn't the only metric that matters.

The Revenue Reality: iOS is the Real Battleground

Many assume CapCut dominates everywhere equally. But when we use Appark’s Advanced Comparison to split the data by platform, a fascinating truth emerges.

Detailed comparison list showing revenue split between iOS and Android versions

*(Data Source: Appark Advanced Comparison Module)

MetricCapCut (iOS)InShot (iOS)CapCut (Android)InShot (Android)
Total Revenue$356.4 Million$8.8 Million$81.3 Million$4.5 Million
Total Downloads116.2 Million17.8 Million263.4 Million81.6 Million

The Data Insight: While InShot has a massive Android user base (81.6M downloads), primarily driven by markets like India (30% of downloads), its revenue is heavily dependent on the US market. CapCut, on the other hand, generates a staggering $356M from iOS users alone, proving it is the "Pro" tool of choice for iPhone creators.

The Growth Trend: A Visual Gap

To visualize the momentum, we compared the iOS revenue trends of both apps over the last year.

Comparison chart showing CapCut iOS vs InShot iOS revenue trends

The Green Line (CapCut) shows explosive growth, peaking at $43M/month by late 2025. The Blue Line (InShot) remains flat but stable. While it isn't growing exponentially, it retains a loyal base that refuses to leave. Why? The answer lies in the ratings.

User Satisfaction: The Shocking 4.9 vs 3.9 Split

Here is where the data gets controversial. You might expect the higher-earning app to have better ratings. You would be wrong.

According to Appark’s metadata analysis (based on the US App Store/Google Play snapshot, Jan 2026):

  • InShot (iOS):4.9 / 5.0 (Almost Perfect)
  • InShot (Android):4.8 / 5.0
  • CapCut (iOS): ⭐ 4.6 / 5.0
  • CapCut (Android):3.9 / 5.0

Why the gap? CapCut's Android rating of 3.9 suggests users are frustrated with bugs, heavy resource usage, or aggressive pushes to buy the Pro version. In contrast, InShot’s 4.9 rating on iOS proves it is the "King of Stability." It does less, but it does it perfectly, without crashing your phone.

(Note: Ratings are dynamic and subject to change. While these figures reflect the US market, the trend of InShot maintaining higher user satisfaction scores than CapCut is consistent across most major regions.)

The True Cost: $62 vs $19

If you are budget-conscious, this is the most important section. We dug into the In-App Purchase (IAP) data on Appark to reveal the hidden costs:

Comparison of In-App Purchase pricing: CapCut $62.99 vs InShot $19.99

  • CapCut Pro (Annual): $62.99 / year
  • InShot Pro (Yearly): $19.99 / year
  • InShot Ad Removal: $3.99 (One-time)

The Verdict: CapCut is 3x more expensive than InShot.

  • If you are a professional making money from TikToks, the $62.99 is worth it for the AI features and Cloud storage.
  • If you just want to edit family vacation videos, paying $62.99 is overkill. InShot’s $19.99/year (or its cheap ad-removal option) is the far superior value deal.

Conclusion: Which App Wins in 2026?

The data from Appark paints a clear picture for different users:

  1. The "User's Choice" Award: InShot. With a 4.9 rating and a price tag of just $19.99/year, InShot is the unbeaten champion for reliability and value. It is the best video editing app for casual users who hate bugs and complexity.

  2. The "Industry Standard" Award: CapCut. Despite a lower rating (3.9 on Android) and a high price ($62.99), its revenue trend proves it is indispensable. If you need AI features, text-to-speech, and cross-platform sync, CapCut is the only serious option.

Don't follow the hype blindly. Check the data before you subscribe. Use Appark to monitor app ratings, pricing changes, and competitor trends in real-time.

Analyze Your Competitors on Appark Now


FAQ

Q: Why is InShot rated higher than CapCut? A: InShot holds a 4.9 rating on iOS compared to CapCut's 4.5 (and 3.9 on Android). Users appreciate InShot's simplicity, stability, and lack of "feature bloat," whereas CapCut's complexity can lead to performance issues on older devices.

Q: How much does CapCut cost in 2026? A: CapCut Pro's annual subscription is approximately $62.99, while its monthly plan is around $9.99.

Q: Is InShot cheaper than CapCut? A: Yes, significantly. InShot's yearly plan is $19.99—less than one-third of CapCut's price. It also offers a low-cost "Remove Ads" option for $3.99, which CapCut does not offer.

Q: Which app is more popular in India? A: InShot is massive in India, with nearly 30% of its Android downloads coming from that region. However, the majority of its revenue still comes from the United States.